Clay Ostrom- wonderfully put! Kudos!

“ It means, nobody is sitting on the edge of their seat waiting for your next move so that they can dissect it.”

Love this part- I have spent countless iteration rounds on packaging changes, so minute, that a consumer would literally have to be thrown in a pit with no other stimulus at all for 3 nights, to be intrigued enough to marvel at the wonder we — the dedicated marketers — are trying to bring to his life, by our subtle font sizes and pantone color changes.

I’m going to share this in our work circle- its Friday and we all deserve a good laugh!