Quite a unique approach to the topic!

I can build on what you just pointed by saying that all those MBA courses teaching you about marketing, leave one major thing out — NUMBERS! Case studies and professors often glamourize — even if unintentionally — the wonderful world of marketing, making us daydream of Mad Men-esque campaigns and trailblazing ideas, forgetting that MS Excel is actually a marketer’s first friend.

The creativity is a means, not the end goal. So many times brilliant, online conversation-generating campaigns fall flat in face of product sales reality. And it can be because the person making the call was too caught up in the storytelling, eventually, forgetting that the campaign exists to serve a purpose other than creativity!